This year marks the 40th Sanrio Character Grand Prix, and the first edition goods for 2025 have arrived!

Introducing the Sanrio Secret Rubber Mirror Keyholder C (Character Grand Prix First Edition). This charming keyholder features beloved Sanrio Characters, crafted with durable PVC, sturdy steel, and reflective glass. It’s perfect for fans of all ages, recommended for ages 3 and up. Keep your favorite Sanrio character close with style and functionality, making it a delightful accessory for everyday use.